E d u c a t i o n
MASTER OF BUSINESS ADMINISTRATION, INNOVATION LEADERSHIP (MBA)
University of Fredericton, Sandermoen School of Business
2022 — Present
MARKETING CERTIFICATE
McMaster University - Distance Education
2020 — 2021
BACHELOR OF SCIENCE, COMPUTER SCIENCE (B.Sc.)
Memorial University of Newfoundland and Labrador
2011 — 2016
S k i l l s P r o f i l e
MARKETING
Graphic Design & Content Creation
Paid & Organic Promotional Campaigns
Marketing Planning & Implementation
Social Calendar Planning
Networking & Relationship Building
Budgeting & Forecasting
COMPUTER & TECH
Microsoft 365 Programs
Adobe Photoshop, Illustrator, and InDesign
Social Media Platforms
(Facebook, Instagram, Twitter)Google Ads Programming & SEO
Website Design & Management
WordPress & MailChimp
Java, C/C++, HTML
COMMUNICATIONS
Email Marketing
Technical Writing
Contract & Proposal Management
RFIs, RFPs, RFQs, & ITTs
Article & Blog Writing
Copy Writing
W o r k E x p e r i e n c e
MARKETING & COMMUNICATIONS SPECIALIST
PF COLLINS International Trade Solutions, St. John's Newfoundland - June 2023 — Present (Contract)Business proposal & contract writing with a focus in bid proposals, RFPs, RFIs, and RFQs, for offshore energy, engineering, industrial, and marine sectors.
Technical writing & copy writing of technical reports, operating procedures, processes, white papers, articles, brochures, blogs, online content, and digital marketing & advertising.
Creating and managing brand promotions and marketing campaigns for PF Collins' digital & traditional marketing initiatives
Digital marketing strategies including email marketing, social media, CRM, SEO, and web development, design, and management.
NATIONAL MARKETING MANAGER, LBE
CINEPLEX - The Rec Room & Playdium Canada - September 2020 — May 2023Creating and managing brand promotions and marketing campaigns for both The Rec Room & Playdium companies nationally across all social media platforms for 13 locations
Supporting national marketing initiatives as a part of the Location Based Entertainment marketing team as well as identifying marketing opportunities in local markets
Developing individual brand strategies for both companies to increase venue traffic, event ticket sales, and social media engagement by 37.9% in the last year
Monitoring social analytics using organic and paid tools to report content performance & effectiveness
SOCIAL MEDIA & LOCAL MARKETING MANAGER
CINEPLEX - The Rec Room St. John’s, Newfoundland - September 2019 — September 2020Lead brand and guest perception through local & national marketing initiatives at The Rec Room St. John’s
Developed and published content as well as managed social conversation & engagement across platforms
Coordinated marketing projects as a part of the national marketing team
Owned 290K marketing budget and managed forecasting, spend, tracking, and reporting for all paid acquisitions
REGIONAL MARKETING MANAGER
Collingwood Spirits and Wines, St. John’s, Newfoundland - June 2016 — July 2019Optimized brand & product advertising across platforms to increase combined social following to consistently exceed monthly & yearly growth and engagement targets
Developed promotional marketing campaigns to elevate brand awareness including the extremely successful
CSW 12 Days of Christmas campaignAnalyzed monthly sales statistics to create concise sales and marketing reports for the internal sales team
A c h i e v e m e n t s
2022 - Canadian National Powerlifting Championships Athlete, Team Newfoundland
2021 - Award of Academic Excellence in Marketing, McMaster University
2021 - Google Ads Display Certification, Google
2020 - League's Most Valuable Player, MZU Fall BIY Indoor Season
2019 - League's Most Valuable Player, MZU Fall Outdoor Season
2018 - Tely 10 Medal Design Contest Winner, NLAA Tely 10 Association
2017 - Wine & Spirit Education Trust, Level I & II Award in Wines and Spirits
2016 - Creator of Memorial University’s 1st Snapchat Filter
2011 - Memorial University of Newfoundland and Labrador Entrance Scholarship
2018
2016
2020
2019